The Dutchmen website required a graphic makeover to showcase its continuously growing product range. The goal was to simplify the site and eventually migrate it to a more versatile CMS. While staying true to the established Brand Guidelines, I made necessary expansions to accommodate greater inclusivity and improved design.

Design of the UI and UX was based on a loose Brand Guide provided by a branding agency. I successfully created a new UI that seamlessly integrated it into the client's existing WordPress CMS, refreshed the look, keeping inline with their new marketing materials, all while maintaining their workflow without disruption.

Collaborating with the Pieper team, I had the opportunity to craft a comprehensive campaign pitch tailored for Thor Industries. This multifaceted project encompassed a range of print and digital materials that resonated well with the client. Our aim was to present a compelling campaign concept, showcasing our team's capacity to offer more than just production services.

In partnership with the Pieper team, I spearheaded the creation of a dynamic campaign for Honda's latest launch, the Premium Air Filter. While my focus primarily revolved around digital aspects, I eagerly delved into the realm of print design, bringing a fresh perspective to the project. Crafting a variety of materials, from eye-catching GDN ads to engaging social media posts and email campaigns, I also tailored banners specifically for local dealerships, ensuring a seamless and impactful print presence alongside our digital endeavors.

I played a pivotal role in elevating the visual identity of a vibrant FinTech startup, contributing to both in-house and third-party marketing teams. While my focus spanned various aspects, including imagery, typography, and color selection, it also included the realm of print design, enriching the company's branding with captivating visual elements.

My contributions extended across a diverse array of graphic tasks, catering to both daily needs and larger campaign-oriented initiatives. Specific highlights of my role encompassed:

• Meticulously sourcing and selecting imagery to amplify the impact of various print campaigns.

• Facilitating seamless collaboration with the marketing team and external agencies, ensuring alignment with Visor's branding standards.

• Crafting compelling creative assets tailored for print platforms such as brochures, posters, and magazine advertisements.

• Designing, refining, and updating multiple print-based landing pages for targeted campaigns, leveraging tools like Instapages to optimize user engagement.

• Establishing and maintaining a comprehensive asset library, streamlining access to essential print design resources for the entire team's benefit.

I crafted a dealer maintenance portal for Honda with a dual purpose: to drive promotional efforts and infuse an element of gamification into the user experience. This portal provided dealerships the opportunity to both rate and monitor their standings against others. Although the project didn't progress to production, the design journey was both enjoyable and fulfilling.

I revitalized the Ecutek website with a primary focus on enhancing brand awareness and improving product understanding, rather than solely increasing sales. To align the brand's digital presence with contemporary standards, significant adjustments were made to the brand guidelines. While not every aspect was implemented, many changes were executed, and the modified design received positive feedback from stakeholders.

I revamped the Cross website, with a focus on optimizing the shopping experience to boost sales. The brand guidelines underwent a modern and cleaner transformation, although this adjustment was not ultimately implemented. Nevertheless, the new design was warmly received by the stakeholders, demonstrating its potential for enhancing the brand's online presence and user engagement.

For this project, I was tasked with improving the UX/UI of a comprehensive website, addressing the needs of buyers and engineers who utilize the platform for system planning. While following established branding guidelines, I adapted the design to suit the web environment's unique requirements. Furthermore, I prioritized WCAG compliance to enhance the site's accessibility and inclusiveness.

I collaborated closely with a friend who owned a startup dating app, where I took charge of the branding and graphic design aspects. Our primary emphasis was on leveraging Instagram as a promotional platform to pique interest, and I also played a key role in creating a range of additional graphics that significantly contributed to the app's successful launch. This project underscores my capability to work in synergy with startup owners to shape their visual identity and create compelling graphics for a successful product introduction.

I spearheaded a redesign project for one of 530medialab's long-term clients, the beloved chocolatier, Jaques Torres. Our objective was to invigorate the website's graphics, extending the brand's reach and maintaining a fresh and engaging look. The revamped website now runs on Shopify, ensuring a seamless and user-friendly e-commerce experience for the brand's loyal customers.

I contributed to the UX and UI of an innovative online showroom sales tool for Uma Home Decor. This project was specifically created for visitors, primarily resellers, to use on an iPad during their exploration of the extensive showroom. It allowed them to seamlessly add products to their cart for bulk purchases.

I undertook the task of revitalizing the UI for the renowned gauge manufacturer, Autometer. My goal was to push the design forward while staying true to the classic American brand's heritage. The primary objective was to simplify and enhance the user experience while navigating their extensive range of products. This project allowed me to strike a balance between modernizing the design and honoring the timeless essence of the Autometer brand.

I designed Instagram ads for a company in the Cannabis Industry news sector, ensuring quick, flexible, and consistent designs for daily postings. Jage Media, with a core focus on the business side of the cannabis industry, also addresses vital topics like legalization and equality in its content strategy.

Allposters.com was in need of a new mobile experience that followed branding initially developed for desktop application. I worked to bring them both in step, as well as iron out UX issues that arose.

Specific functions included:
•  Worked directly with Creative Director to design or improve Ux/Ui of mobile site.
•  Standardized workflow to allow for all milestones be reached in a fast paced environment.
•  Insured that all assets were ready for hand-off to developers.

I created a rapid mockup with the aim of pitching a website redesign to Jayco, a prominent RV brand. Our proposal centered around introducing additional features to enhance the search for the "perfect RV" while also streamlining the design for a more user-friendly experience. This project underscores the capacity to deliver innovative solutions and user-focused designs for clients in the RV industry.

I was commissioned to develop graphics and branding for a supplement line primarily available on the Amazon platform. My role involved close collaboration with both the project owners and Amazon marketplace consultants, aiming to optimize the designs to their fullest potential. This project exemplifies my ability to work in a collaborative setting, aligning creative solutions with the goals of both clients and digital marketplace experts to enhance product visibility and appeal.

Serving as an extension of the Nerdwallet Marketing Department, I produced graphics as needed, typically in high volume and with tight timelines. Working within established brand guidelines, I independently would take tasks from job request to delivery with minimal oversight.

Specific functions included:
•  Worked with Creative Director to explore various rebrands for Nerdwallet.com
•  Directly created assets for paid advertising channels, stock photo sourcing, illustration, photo retouching, video editing and motion graphics.
•  Curating image libraries for use across a variety of internal teams.
•  Providing guidance to client on paid advertising creative execution.
•  Worked with internal partners on select video production and motion graphics.
•  Maintained global brand photography principles and usage.

Video Work:
https://www.youtube.com/watch?v=V1ciC_27-Go
https://www.youtube.com/watch?v=T63PXPiKxEk
https://www.youtube.com/watch?v=0iq21P2kMhc

At Ghost Hands, my design work was all about capturing the essence of the adventurous lifestyle. From edgy t-shirt designs to captivating marketing materials, every piece reflected the bold spirit of rock climbing with a hint of irreverence. I focused on creating visuals that resonated with climbers who embraced the thrill of the climb without taking themselves too seriously. Additionally, I handled video editing and promotional materials to ensure that the message remained consistent across all platforms.

I had the opportunity to refresh and design a brand guidelines deck for Dutchmen RV, serving as a convenient reference point for all their third-party agencies. Despite my focus shifting away from print materials in recent years, this project allowed me to return to my roots in print design.

As a trusted partner to SOTA, a longstanding client, I had the opportunity to revamp their website to align with fresh graphics and facilitate a smooth transition to the Magento platform. Collaborating closely with the client, I successfully translated the brand's bold and aggressive identity into a compelling web presence.

530medialab enlisted my assistance for a UI project focused on modernizing the online presence of Robaina Industries, a well-established welding company with a nearly 40-year history. The objective was to maintain a strong connection with their rich heritage while ensuring they remained current and contemporary in today's competitive marketplace.

I was commissioned to revamp the online presence of the beloved brand Banana Bros., a favorite among its fan base. Although the product might not appeal to everyone, I enjoyed the opportunity to create a design that struck a balance between playfulness and sophistication, effectively mirroring the product's quality.

Logo concept and design for a Red Bull series.

Working to support Death Wish Coffee’s marketing objectives, i interfaced with the Creative Department to build out GDN ads, email marketing, website related graphic requests and Ux / Ui for specialty pages. 

Specific functions included:
•  Streamlined Ux / Ui of Coffee Subscription Service.
•  Worked to establish campaign specific landing pages and marketing channels on website.
•  Established asset handling procedures for easy handoff to developers.
•  Directly created assets for paid advertising channels.

Link:
deathwishcoffee.com

I created a versatile template for each brand within the Dutchmen RV lineup. This template needed to accommodate a wide range of content for each of the distinct brands. While the design remained simple and clean, it remained true to the existing branding established by the client. This project showcases my ability to deliver flexible and brand-consistent design solutions to meet the needs of different product lines.

Logo concept and design for a Red Bull series.

The logo for Thor Industries celebrates 40 years of RV excellence, blending tradition and innovation. Crafted with Pieper & Associates, it embodies the adventure Thor RVs have offered for decades. This emblem, a mark of quality, graces every new RV sold this milestone year, a testament to Thor's legacy and commitment to enhancing the RV experience.

Working for the luxury brand Oliver People for many years, i’ve been able to work on in interesting mix of projects in the digital arena.

Specific functions included:
•  Worked to execute and extend the vision online of the brand.
•  Oversaw the redevelopment and UI/UX of Killspencer.com (2015), email marketing, and digital ad campaigns.
•  Worked to establish campaign specific landing pages and marketing channels on current website.
•  Established asset handling procedures for easy handoff to developers.
•  Directly created assets for paid advertising channels and email marketing.
•  Develop internal communications emails for client.

Link:
oliverpeoples.com

Armada Skis has been at the forefront of the ski industry for over a decade and i’ve been fortunate to work with them as a creative extension for the last five years.

Specific functions included:
•  Oversaw the redevelopment and UI/UX of Armadaskis.com, email marketing, and digital ad campaigns.
•  Assist with promotions, special events and athlete promotion with digital assets.
•  Worked directly with Creative Director to provide creative solutions for seasonal updates that ensure brand continuity.

Link:
armadaskis.com

Working to establish a strong Ui / Ux for a Readylift.com’s 2018 redesign that included cleaner aesthetic and a revised e-commerce workflow that built on brand heritage but with a modernized look.

Specific functions included:
•  Provided design direction and oversaw the redevelopment and UI/UX of Readylift.com.
•  Direct and manage a team of graphic designers in the process.
•  Retained the original brand aesthetic, while introducing a simple and clean user experience.

Link:
readylift.com

Working to supplement the brand’s creative direction, i worked with the owner of Killspencer to develop a consistent tone across marketing channels. Initially helping out with GDN ads, we slowly built into email marketing and Canvas ads, eventually helping out on Ux / Ui and special landing pages and micro-sites. 

Specific functions included:
•  Worked to execute and extend the vision online of the brand’s Creative Director.
•  Oversaw the redevelopment and UI/UX of Killspencer.com, email marketing, and digital ad campaigns.
•  Worked to establish campaign specific landing pages and marketing channels on website.
•  Established asset handling procedures for easy handoff to developers.
•  Directly created assets for paid advertising channels.

Link:
killspencer.com

This project was to overhaul the Ux/UI for Art.Com Art Circles iPad app. The original app that was developed in-house at Art.Com, but was in need of a more modern and intuitive look.

Specific functions included:
•  Oversaw a team of creatives to re-imagine the Ui while keeping core functionality.
•  Worked with key stakeholders to ensure that project synched with client’s Agile workflow.

Logo concept and design for a Red Bull series.

As a web designer for Sota Offroad, I play a pivotal role in shaping the online presence of a brand as bold as our wheel designs and innovative manufacturing processes. My responsibilities extend to designing and maintaining various web assets, ensuring they reflect the essence of our brand.

My specific duties involve:

Translating the owner's vision into captivating web designs.

Overseeing the creation and maintenance of the website, ensuring a seamless user experience.

Crafting dedicated landing pages and optimizing marketing channels to support unique campaigns.

Establishing efficient procedures for asset management, facilitating smooth handoffs to developers.

Directly creating web assets that align with our brand's identity and enhance user engagement.

Brand Expression, Ux / Ui for a startup watch company. Although the project never was able to come to light, the creative process was definitely fun to work on and yielded some interesting results.

Specific functions included:
•  Established mood boards, creative direction, branding, and brand guidelines.
•  Worked with in-house team to create logo and typography.
•  Oversaw the development of Ux / Ui.